EDIT
Identity
illustrations
I designed together with Studio tuta the illustrations for the visual identity of Edit Torino. Edit, acronym of Eat Drink Innovate Together, is an unprecedented format in the food & beverage sector. In its 2400 square meters, in fact, Edit hosts a bakery, a pub, a brewery, a cocktail bar, a restaurant and a kitchen area: a dynamic and flexible reality dedicated to both professionals, who can rent professional equipment here and to the customer final, which in Edit finds all the ingredients of entertainment. Finally, the identity project defines and reinforces the idea of the "experiential kit": it is a visual path, marked by a cloud of symbolic objects that characterize and narrate the variety of Edit and its uniqueness. In collaboration with Lamatilde.