Gelatina is an artisanal ice cream shop in Genova, famous for its fresh and authentic ice cream. But Gelatina is much more.. It is also a bookstore, a meeting space, a place to relax and enjoy free time in the city center. Martina, the holder, asked us to design the brand identity of her shop starting from the big rond logo. So we designed wrapping paper, packaging, bag, stickers, shop stend up and menu. All the materials are printed with artisanal techniques such as screen printing and one-color offsett printing. Made in collaboration with Alice Lotti.