Patrizio Anastasi
Gelatina
Gelatina is an artisanal ice cream shop based in Genoa, but it’s much more than that—it's also a bookstore, a meeting place, and a cozy corner to relax and enjoy your free time in the heart of the city. I developed the shop’s brand identity, starting from a bold, rounded logo that captures Gelatina’s playful and welcoming spirit. The visual system extends across a variety of materials, including wrapping paper, packaging, bags, stickers, signage, and menus—all produced using artisanal printing techniques such as screen printing and single-color offset printing, to preserve a handcrafted, tactile feel that reflects the essence of the brand.
Patrizio Anastasi© 2025