Gipsy Queen
Gipsy Queen is the bar of Regina Viarum, a farm located along the Appian Way in Rome. Housed in a truck, the bar was created as an informal yet carefully curated refreshment spot in a location with strong historical and environmental value. Its offering is based on high-quality ingredients sourced from local producers, in line with the values of the farm.I developed the entire visual identity of the project, from the logo design to a series of original illustrations applied across both print and digital communication materials. The visual language was designed to reflect the spirit of the place and the positioning of the bar: accessible, contemporary, with graphic references to nature and craftsmanship. In addition to the communication assets, I also hand-painted and customized the truck, using the visual system as a basis for the illustrations. The result is a strong and cohesive identity, well integrated into its context, and capable of enhancing the project through every visual element.
Patrizio Anastasi© 2025